What We Stand For

Vision

To make transparency and sustainability a norm, for dialogue to be free and ethics and equality to be standard in the fashion industry.

Sustainability 

One of our founding principles is sustainability. We are dedicated to doing what we can to combat the huge impact the fashion industry has on the environment.

Beyond creating transeasonal pieces that are designed to withstand the test of time, we produce in small quantities to avoid waste and overproduction. Moreover, we’re committed to working with fabrics and textiles that do not leave a footprint. We hand make each piece without compromising style, comfort, people or the planet. 

Materials

The impact of the materials that make up our collections are of the utmost importance to us. That’s why we carefully select materials that come from natural resources and can be easily broken down.

Banana Fabric

We’re one of the first brands in the world to experiment with this fabric. Made using the stems and the stalk of the banana plant, banana fiber is extremely durable, biodegradable and naturally water and tear resistant. By using the entire banana plant we leave minimal waste which makes the collection virtually carbon neutral. The result is an extremely lightweight, breathable fabric comparable to silk in feel.

Ahimsa Silk GOTS Certified Organic Cotton Blend

This fabric is extremely strong and durable, thermo-regulating (keeps you cool when it’s hot, and keeps you warm when it’s cool) , luxurious (wear it like cotton), cruelty-free, and biodegradable. For vibrant colors without pollution, we hand dye with natural, plant-based indigo and screen printed with non-toxic, natural water-based dyes

Italian Linen

Linen is one of the most sustainable textiles, it is made from flax plant fibers and is therefore completely biodegradable. Beyond being sustainable, linen is durable, lightweight and extremely absorbent. Cool and fresh in hot climates, linen dries faster than cotton.

Packaging

Our packaging is just as important to us as our fabric. We are zero-plastic at every level of our supply chain and use 100% recycled, biodegradable, and organic clothing labels, hang tags and shipping mailers. 

Each care label, hang tag and thank you card is made of 100% post consumer recycled fiber and are 100% biodegradable, chlorine free, soy and vegetable ink based. Greenerprinter, who we partner with to create our Thank You cards, are committed to printing with a chem-free processor (which cuts paper waste by 75%), using only recycled packaging, and completely offset their energy usage to make their business carbon neutral. Our business cards are made by Moo; made of the finest recycled, FSC certified paper. They use wind power to produce our square cards.

Ethics 

Responsibly produced in NYC, and across the Atlantic in India, we’re committed to upholding the highest ethical standards throughout every touch point. When it comes to the supply chain - integrity, transparency and genuine understanding are our guiding principles.  

Our pieces handmade in India are made by our trusted partner MasterG. MasterG brings women from low income communities together to engage in the field of design and production. MasterG gives women the opportunity to challenge societal norms and earn a dignified livelihood. From making patterns, interpreting tech packs to stitch and packing – all activities are carried out by our skilled MasterG team.

All of our weavers and makers confirm authenticity, sustainability metrics, and fair trade measures. This ensures our staff receive fair and livable wages, safe and healthy working conditions, maternity and sick leave, reasonable hours of work including breaks, a workplace free of harassment abuse and discrimination, no forced labor, time-off to support religious and cultural practices as well as local and national holidays.

We pride ourselves on partnering with factories that treat their employees with dignity and respect. We are committed to upholding the highest ethical standards at every level in our supply chain. 

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